Product Demonstration Videos

Some of my recent product demonstration videos.

These videos are used in a focus group test phase to determine public interest in the various products. Gaining this forehand knowledge allows my Client to determine product viability in the marketplace without the investment of “full” broadcast production and media buy costs.   The videos typically run about 2 minutes in length, I’ve cut them down for brevity.

Typical project process:
1. I am given a script and sample product
2. I Direct the v/o session and edit the v/o track
3. I concept action/scenarios to demonstrate problems and the products solution per the script
4. Shoot
5. Edit
6. Encode for the web and deliver

Timeframe from script approval to delivery is about one week.

It is a necessity for these videos to be produced very
quickly as is the nature of the business in seeking the next “as seen
on tv” breakthrough.  My typical timeframe, from script and sample
product receipt to encoding/delivery to my Client is about 1 week.
And, I act as a one-man-band in creating these…Directing, Shooting,
Editing, often Acting (I’m not expecting any Oscar nominations anytime
soon!), ecoding and delivery.  The fun part is I never know what the
product is until I receive it!  That’s the best part, using my
creativity to quickly come up with a shot list.

I have many others I’ve recently completed for this Client, however,
they are still in the “active” phase of testing and due to my NDA with
the Client, unfortunately I cannot share those at this time.


About Mike Miller

Owner, - video production
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